Leslie’s SaaS product plan.

Working Product Name

Executive Assistant Career Compass

Chart your course to your dream executive assistant role.

Product Basics

This is an overview and introduction to the SaaS product.

What is it?

Executive Assistant Career Compass is a SaaS platform designed to help executive assistants track their job search, organize interview prep, and manage their career journey. It provides a centralized hub for all career-related activities, streamlining the process and reducing stress.

Who is it for?

This product is for ambitious executive assistants seeking to advance their careers. It's ideal for those who are actively job hunting, preparing for interviews, or looking to improve their career planning and management.

What does it do?

The platform offers a comprehensive journal for documenting job applications, interview experiences, and networking efforts. It includes tools for organizing resources, tracking progress, and reflecting on career goals. Users can also access templates and resources to support their job search.

What problem does this product solve?

Executive Assistant Career Compass solves the problem of disorganized job searching and career planning. It centralizes all aspects of the job search process, providing a clear and focused approach. This reduces overwhelm and increases the chances of landing the ideal role.

How does it work?

Users create a profile and begin logging their job search activities. They can add notes on interviews, save relevant documents, and use built-in templates for resumes and cover letters. The platform provides a dashboard view of their progress, enabling efficient tracking and management.

Possible pain points

  • Feeling overwhelmed by the job search process
  • Difficulty organizing job applications and interview materials
  • Lack of clarity on career goals
  • Inefficient tracking of progress
  • Missed opportunities due to poor organization
  • Stress and anxiety related to job hunting
  • Inability to effectively leverage networking opportunities

Target Market

Defining who this product serves and why they need the product.

Target Audience

The target audience is highly motivated and career-driven executive assistants who are proactive in their job search and committed to professional development. They are tech-savvy and appreciate tools that enhance efficiency and organization.

Audience Segments

  • Experienced Executive Assistants
  • Aspiring Executive Assistants
  • Executive Assistants seeking career advancement
  • Executive Assistants in transition
  • Executive Assistants looking for remote opportunities

Buyer Persona

Our buyer persona is Sarah, a 35-year-old experienced executive assistant who is looking for a new role with increased responsibilities and better compensation. She is highly organized but finds the job search process time-consuming and overwhelming. She values efficiency and is willing to invest in tools that can save her time and improve her chances of success.

Underserved Niches

  • Executive Assistants in specific industries (e.g., tech, finance)
  • Executive Assistants seeking leadership roles
  • Executive Assistants seeking remote or hybrid work arrangements
  • Executive Assistants in specific geographic locations
  • Executive Assistants interested in specific company cultures

The Industry

Analyzing the current landscape and identifying opportunities.

An overview of this industry

The executive assistant market is competitive, with increasing demand for skilled professionals. Technology is playing a larger role in job searching, and there's a need for tools that streamline the process. The market is segmented by industry, experience level, and location, offering opportunities for niche targeting and specialized solutions.

SWOT Analysis

  • Strengths: High demand for executive assistants, growing reliance on technology
  • Weaknesses: Competitive market, potential for market saturation
  • Opportunities: Niche specialization, development of innovative job search tools
  • Threats: Economic downturn, competition from other SaaS solutions

Competitors

  • LinkedIn Recruiter
  • Indeed
  • Glassdoor
  • Job boards specific to executive assistant roles
  • Competing career coaching platforms

How to thrive in this industry

To thrive, focus on providing a unique value proposition, such as specialized features, targeted marketing, and a strong community aspect. Building a recognizable brand and establishing trust with potential clients is key.

Brand Identity

Establishing the personality and visual elements of the brand.

Brand Style Overview

The brand style will be professional, modern, and empowering, reflecting the ambition and drive of executive assistants. The design should be clean, functional, and user-friendly, with a focus on clarity and ease of use.

Color Palette

#2E7D32
#00796B
#00695C
#4CAF50
#8BC34A

Features & Benefits

Showcasing what the product offers and how it solves key challenges.

Feature Ideas

  • Job Application Tracker: Log job applications, deadlines, and follow-up actions.
  • Interview Scheduler: Schedule and manage interviews, including reminders and notes.
  • Resource Library: Access resume templates, cover letter examples, and interview prep guides.
  • Networking Log: Track networking contacts and interactions.
  • Progress Dashboard: Visual representation of job search progress and key metrics.
  • Journaling Feature: Reflect on experiences and refine job search strategy.
  • Goal Setting Module: Set and track career goals, with progress updates.

Benefits

  • Reduced Job Search Stress: Streamlined organization and efficient tracking eliminate overwhelm.
  • Increased Efficiency: Save time and energy by centralizing all job search activities.
  • Improved Job Search Outcomes: Strategic planning and focused effort lead to better results.
  • Enhanced Career Planning: Set clear goals and track progress towards achieving them.
  • Greater Confidence: Organized approach and detailed planning foster self-assurance.

The MVP

Introducing the core version of the product to validate its value.

Minimum Viable Product

The minimum viable product will include the core features: a job application tracker, an interview scheduler, a resource library with basic templates, and a progress dashboard. This will allow us to test the market, gather user feedback, and iterate on the product based on real-world usage.

Potential First Steps

  1. Step 1: Develop the core features (application tracker, scheduler, basic templates).
  2. Step 2: Create a user-friendly interface and intuitive navigation.
  3. Step 3: Conduct beta testing with a small group of executive assistants.
  4. Step 4: Gather feedback and iterate on the design and features.
  5. Step 5: Launch the MVP and begin marketing efforts.

Pricing

The pricing strategy to maximize value for its customers.

Pricing Model

A tiered subscription model with different features and levels of support will be used. This allows users to choose a plan that best fits their needs and budget.
Basic

$9/month

  • Job Application Tracker
  • Interview Scheduler
  • Basic Templates
  • Progress Dashboard
  • Limited Support
Premium

$19/month

  • All Basic Features
  • Advanced Templates
  • Networking Log
  • Priority Support
  • Community Access
Elite

$29/month

  • All Premium Features
  • Goal Setting Module
  • Journaling Feature
  • Dedicated Account Manager
  • Unlimited Support

The Build

Outlining the process of bringing the product from concept to reality.

The Platform on Which to Build a SaaS app

If you want to start a software as a service (SaaS) business and you’re familiar with WordPress, you might be wondering if it’s possible to use it for your platform. As a SaaS startup founder, it’s also probably not economical for you to hire a developer to build a site for you on Laravel, for example. If you’re already familiar with WordPress, why not stick with what you know? After all, WordPress powers 31% of all websites, and it’s proven itself in terms of scalability and security. Read More
Read More " />

Advantages of building this on WordPress

  • Scalability: Easily add new features and functionality as the product evolves.
  • Flexibility: Adapt the platform to meet changing user needs and market demands.
  • Cost-Effectiveness: Leverage existing WordPress plugins and resources to reduce development time and costs.
  • Large Community: Access a vast network of developers and resources.
  • Customization: Tailor the platform to match the specific branding and style of the business.

Separate sales site and app or contained in one?

A separate sales site will be used to promote the SaaS platform, while the actual application will be hosted separately. This allows for more flexibility in design and functionality of each platform, ensuring optimal user experience. A seamless integration between the sales site and the app would direct users to the proper login.

Marketing & Promotion

Outlining the process of bringing the product from concept to reality.

Sample social media post

Overwhelmed by your job search? Executive Assistant Career Compass helps you organize everything, from applications to interviews, so you can land your dream role! Try it free for 7 days. #executiveassistant #careers #jobsearch #productivity

YouTube video ideas

  • Executive Assistant Job Search Tips & Tricks
  • How to Ace Your Executive Assistant Interview
  • Top 5 Mistakes Executive Assistants Make During Job Search
  • How to Negotiate Your Salary as an Executive Assistant
  • How to Create a Winning Executive Assistant Resume

Sample Email subject lines

  • Land Your Dream EA Job - Try Our New Tool!
  • Stop Job Search Stress - Get Organized Today!
  • Exclusive Offer: 7-Day Free Trial of Career Compass!
  • Unlock Your EA Career Potential - Sign Up Now!
  • The Secret Weapon for EA Job Seekers!

Starter Product Hunt creator comment

Executive Assistant Career Compass is the ultimate tool for ambitious EAs. It's designed to tackle the chaos of the job search, providing a clear, organized path to success. Our intuitive platform streamlines application tracking, interview prep, and goal setting. We offer multiple pricing tiers to fit your needs. Check out the amazing features and user reviews!

Reddit post topic ideas

  • Best Job Search Tools for Executive Assistants
  • Ask Me Anything: Tips for Landing Your Dream EA Role
  • What's Your Biggest Job Search Challenge as an EA?
  • Executive Assistant Career Success: Tips and Resources
  • Share Your EA Job Search Success Stories!

Affiliate Program

Some info should go here and some stuff.

Affiliate program comission structure

The affiliate program will offer a 20% commission on all successful referrals. Affiliates will receive unique tracking links and access to marketing materials to promote the platform. Payment will be processed monthly via PayPal.

Why should someone join this affiliate program?

  • Earn passive income by referring clients to a valuable tool.
  • Help executive assistants achieve their career goals.
  • Access exclusive marketing materials and resources.
  • Receive timely and reliable commission payments.
  • Be part of a supportive and growing community.

Steps for growing an affiliate base

  1. Reach out to relevant influencers and bloggers in the executive assistant space.
  2. Create engaging content, such as blog posts and social media updates, to promote the affiliate program.
  3. Offer exclusive promotions and discounts to affiliates.
  4. Regularly communicate with affiliates and provide support.
  5. Track affiliate performance and reward top performers.

Why build this?

Bringing your SaaS product to life isn’t just about creating software—it’s about unlocking new opportunities for growth, scalability, and long-term success. Here’s why building your own SaaS is one of the smartest business moves you can make:

1. Generate Leads and New Business

Traditional lead magnets like eBooks and whitepapers are easily forgotten, but a SaaS product? That’s a game-changer. Instead of offering static content that may never be read, your prospective clients get a real, interactive tool that actively helps them solve a problem or make their life easier.

Whether it’s a calculator, automation tool, or niche-specific dashboard, your SaaS provides immediate value—positioning your brand as the go-to solution. In return, you gain engaged, high-quality leads who are already experiencing the impact of your expertise before they even become paying customers.

2. Create a New Revenue Stream

Why trade time for money when you can create recurring revenue? A SaaS product isn’t just another service—it’s a scalable asset that generates predictable, ongoing income.

Unlike traditional services that require hands-on work, a successful SaaS product lets you sell, automate, and grow without limits. Whether you monetize through subscriptions, one-time purchases, or premium add-ons, your SaaS can become a standalone business or a highly profitable extension of your existing brand.

Learn More