chad’s SaaS product plan.

Working Product Name

PriceHawk

Get the Best Price, Every Time.

Product Basics

This is an overview and introduction to the SaaS product.

What is it?

PriceHawk is an AI-powered price comparison tool that helps users find the best prices online. It scans multiple platforms for the best deals and provides users with a comprehensive comparison report. PriceHawk is easy to use and provides users with the best possible prices.

Who is it for?

PriceHawk is for anyone who wants to save money on their online purchases. It is ideal for users who buy a lot of products online, such as consumers, businesses, and retailers. It can also be used by individuals who are looking for the best deals on specific items.

What does it do?

PriceHawk uses AI to scan multiple platforms for the best prices. It then provides users with a comprehensive comparison report that shows the prices of the product on different platforms. PriceHawk also provides users with insights into the best time to buy a product and the best deals that are available.

What problem does this product solve?

PriceHawk solves the problem of finding the best prices online. It takes the hassle out of comparing prices across multiple platforms, saving users time and money.

How does it work?

PriceHawk works by using AI to scan multiple platforms for the best prices. It then compiles the data and presents it to users in an easy-to-understand format. Users can then compare prices and choose the best deal for their needs.

Possible pain points

  • Spending too much time searching for the best deals online
  • Finding it difficult to compare prices across different platforms
  • Missing out on the best deals because they are difficult to find
  • Not knowing when the best time to buy a product is
  • Being unsure of which platform offers the best price
  • Being bombarded with too much information when comparing prices
  • Having to manually track prices and deals

Target Market

Defining who this product serves and why they need the product.

Target Audience

PriceHawk is targeted at a wide audience, including individuals, businesses, and retailers. It is particularly beneficial for individuals who make a lot of online purchases and are looking to save money on their purchases.

Audience Segments

  • Consumers who buy a lot of products online
  • Businesses that need to find the best prices on supplies and materials
  • Retailers who want to stay competitive on pricing
  • Individuals looking for the best deals on specific items
  • People who want to save money on their online purchases

Buyer Persona

Our ideal buyer persona is a busy professional who makes a lot of online purchases and is always looking for the best deals. They are tech-savvy and value their time, and are willing to pay for a tool that can help them save money and time.

Underserved Niches

  • Niche e-commerce businesses
  • Small and medium-sized enterprises (SMEs)
  • Students who need to save money on textbooks and other supplies
  • Travelers who want to find the best deals on flights and hotels
  • Gamers who want to find the best prices on video games and consoles

The Industry

Analyzing the current landscape and identifying opportunities.

An overview of this industry

The online price comparison industry is a highly competitive one. There are many different players in the market, offering a variety of features and pricing models. The industry is constantly evolving, with new technologies and platforms emerging all the time. However, the industry is also facing some challenges, such as the increasing number of fake and misleading products and the difficulty of keeping up with the ever-changing pricing landscape.

SWOT Analysis

  • Strengths: The industry is growing rapidly and there is a strong demand for price comparison tools.
  • Weaknesses: The industry is highly competitive, and there are many different players in the market.
  • Opportunities: There are new technologies and platforms emerging all the time, providing opportunities for innovation.
  • Threats: The industry is facing challenges such as the increasing number of fake and misleading products and the difficulty of keeping up with the ever-changing pricing landscape.

Competitors

  • Google Shopping
  • PriceRunner
  • PriceSpy
  • CamelCamelCamel
  • Keepa

How to thrive in this industry

To thrive in this industry, it is important to be innovative and offer a unique value proposition. It is also important to be able to keep up with the ever-changing pricing landscape and to offer a user-friendly experience.

Brand Identity

Establishing the personality and visual elements of the brand.

Brand Style Overview

PriceHawk's brand style will be modern, clean, and professional. The color palette will be a combination of blue and green, with white for the background. The font will be a sans-serif font, such as Arial or Helvetica.

Color Palette

#007bff
#28a745
#f0f0f0
#333333
#666666

Features & Benefits

Showcasing what the product offers and how it solves key challenges.

Feature Ideas

  • Product Search: Allows users to search for products by name, category, or keyword.
  • Price Comparison: Displays the prices of the product on different platforms, including Amazon, Walmart, Target, eBay, and more.
  • Price History: Shows the historical price of the product, allowing users to see when it was at its lowest price.
  • Price Alerts: Notifies users when the price of the product drops below a certain threshold.
  • Deal Finder: Scans for the best deals on a variety of products and categories.
  • Personalized Recommendations: Offers personalized recommendations for products based on user preferences.
  • Wishlist: Allows users to save products they are interested in buying for later.

Benefits

  • Saves users time and money: PriceHawk helps users find the best deals online, saving them time and money.
  • Provides a comprehensive comparison report: PriceHawk provides users with a comprehensive comparison report that shows the prices of the product on different platforms.
  • Offers personalized recommendations: PriceHawk offers personalized recommendations for products based on user preferences.
  • Easy to use: PriceHawk is easy to use and can be accessed from any device.
  • Increases user satisfaction: PriceHawk helps users find the best deals and get the most value for their money, which increases user satisfaction.

The MVP

Introducing the core version of the product to validate its value.

Minimum Viable Product

The minimum viable product for PriceHawk would be a basic price comparison tool that allows users to search for products and compare prices on different platforms. The MVP would include the core functionalities of price comparison, price history, and price alerts. It would be available as a web application and would be free to use for a limited number of searches per month.

Potential First Steps

  1. Step 1: Develop a basic price comparison tool that allows users to search for products and compare prices on different platforms.
  2. Step 2: Integrate with a few key e-commerce platforms, such as Amazon, Walmart, and Target.
  3. Step 3: Launch the MVP and gather user feedback.
  4. Step 4: Add more features, such as price history, price alerts, and deal finder.
  5. Step 5: Expand to more e-commerce platforms and develop a paid subscription model.

Pricing

The pricing strategy to maximize value for its customers.

Pricing Model

PriceHawk will use a freemium pricing model, with a free plan that offers a limited number of searches per month and a paid plan that offers unlimited searches and additional features.
Free

$0/month

  • 10 free searches per month
  • Basic price comparison features
  • Limited access to price history
  • No price alerts
  • No deal finder
Basic

$10/month

  • Unlimited searches
  • All price comparison features
  • Full access to price history
  • Basic price alerts
  • No deal finder
Pro

$20/month

  • Unlimited searches
  • All price comparison features
  • Full access to price history
  • Advanced price alerts
  • Deal finder

The Build

Outlining the process of bringing the product from concept to reality.

The Platform on Which to Build a SaaS app

If you want to start a software as a service (SaaS) business and you’re familiar with WordPress, you might be wondering if it’s possible to use it for your platform. As a SaaS startup founder, it’s also probably not economical for you to hire a developer to build a site for you on Laravel, for example. If you’re already familiar with WordPress, why not stick with what you know? After all, WordPress powers 31% of all websites, and it’s proven itself in terms of scalability and security. Read More

Advantages of building this on WordPress

  • Cost-effective: WordPress is a free and open-source platform, making it a cost-effective option for building a SaaS product.
  • Flexibility and customization: WordPress offers a high degree of flexibility and customization, allowing us to tailor the product to our specific needs.
  • Strong community and support: WordPress has a large and active community of developers and users, providing access to a wide range of resources and support.

Separate sales site and app or contained in one?

For PriceHawk, the sales site and app will be contained within one platform. This will streamline the user experience, eliminating the need for users to switch between platforms to make purchases or manage their accounts.