chad’s SaaS product plan.

Working Product Name

Price Scout

Find the best deals, effortlessly.

Product Basics

This is an overview and introduction to the SaaS product.

What is it?

Price Scout is an AI-powered price arbitrage solution that helps users secure the best prices for products across multiple online platforms. It analyzes real-time pricing data, identifies discounts and deals, and provides users with actionable insights to save money.

Who is it for?

Price Scout is ideal for online shoppers, bargain hunters, and anyone looking to save money on their purchases. This can include individuals, families, small businesses, and even large corporations.

What does it do?

Price Scout uses advanced AI algorithms to scan multiple online platforms, including e-commerce websites, marketplaces, and retailers, and compares prices for specific products. It then presents users with a clear and concise overview of the best deals available, along with relevant details like shipping costs, coupons, and cashback opportunities.

What problem does this product solve?

Price Scout addresses the frustration of searching through multiple websites for the best prices. It streamlines the price comparison process, saves users time and effort, and helps them avoid overpaying for products.

How does it work?

Users can enter the product they want to buy into the Price Scout platform. Our AI engine will then automatically scan multiple online platforms, analyze pricing data, and identify the best deals available. The results are presented in a user-friendly interface, allowing users to quickly compare prices and make informed purchasing decisions.

Possible pain points

  • Spending too much time searching for deals
  • Missing out on hidden discounts
  • Comparing prices across different websites
  • Feeling overwhelmed by the sheer number of online stores
  • Making impulsive purchases due to lack of price comparison
  • Uncertainty about the best time to buy a product
  • Missing out on exclusive deals and coupons

Target Market

Defining who this product serves and why they need the product.

Target Audience

Our target audience is anyone who shops online, regardless of their age, income, or location. We are particularly interested in individuals and families looking to save money on their everyday purchases, as well as businesses looking to optimize their procurement processes.

Audience Segments

  • Savvy Shoppers
  • Bargain Hunters
  • Online Retailers
  • E-commerce Businesses
  • Individuals and Families

Buyer Persona

Our ideal customer is a busy professional who values their time and wants to save money on their purchases. They are tech-savvy, comfortable using online tools, and are always looking for ways to get the best deals.

Underserved Niches

  • Small and Medium-Sized Businesses (SMBs)
  • Freelancers and Independent Contractors
  • Students and Young Professionals
  • Travel Enthusiasts
  • Tech-Savvy Consumers

The Industry

Analyzing the current landscape and identifying opportunities.

An overview of this industry

The online price comparison industry is a rapidly growing market, fueled by the increasing popularity of e-commerce and the rise of price-sensitive consumers. The industry is characterized by fierce competition, with numerous players offering various features and pricing models. The industry is also constantly evolving, with new technologies and platforms emerging all the time.

SWOT Analysis

  • Strengths: Growing market demand, high adoption of e-commerce, increasing consumer interest in price comparison tools.
  • Weaknesses: Intense competition, potential for pricing wars, challenges in keeping up with rapid technological advancements.
  • Opportunities: Expanding into new markets, developing innovative features, partnering with other businesses to offer integrated solutions.
  • Threats: New entrants with disruptive technologies, changing consumer preferences, economic downturns.

Competitors

  • Google Shopping
  • PriceRunner
  • PriceSpy
  • Camelcamelcamel
  • Honey

How to thrive in this industry

To thrive in this industry, it's crucial to offer a unique value proposition that differentiates your product from the competition. This could include a superior AI engine, a wider range of platforms covered, user-friendly interface, or additional features such as price tracking, deal alerts, and cashback opportunities. It's also essential to continuously innovate and adapt to changing market dynamics.

Brand Identity

Establishing the personality and visual elements of the brand.

Brand Style Overview

Our brand will be modern, clean, and user-friendly. We aim to create a trustworthy and reliable experience for our users, emphasizing the power of our AI technology and the benefits of saving money. We will use a color palette that reflects trustworthiness and efficiency, while maintaining a sense of excitement and opportunity.

Color Palette

#007bff
#28a745
#ffc107
#dc3545
#6c757d

Features & Benefits

Showcasing what the product offers and how it solves key challenges.

Feature Ideas

  • Product Search: Allows users to easily search for products across multiple platforms.
  • Price Comparison: Displays a clear comparison of prices from different retailers.
  • Deal Alerts: Notifies users when prices drop for products they are interested in.
  • Price Tracking: Monitors price changes over time and provides historical data.
  • Coupon Integration: Applies available coupons and discounts at checkout.
  • Cashback Rewards: Offers cashback rewards for purchases made through the platform.
  • Personalized Recommendations: Suggests products based on user preferences and browsing history.

Benefits

  • Save Time & Effort: Eliminate the need to manually search multiple websites for prices.
  • Secure the Best Deals: Identify hidden discounts and deals you might otherwise miss.
  • Make Informed Decisions: Compare prices side-by-side and choose the best option based on your needs.
  • Maximize Savings: Reduce unnecessary spending and get more value for your money.
  • Boost Income Potential: Unlock opportunities to resell products at a profit or purchase items for personal use at discounted prices.

The MVP

Introducing the core version of the product to validate its value.

Minimum Viable Product

The Minimum Viable Product (MVP) will focus on core price comparison functionality. Users will be able to search for products, compare prices from different retailers, and receive notifications for price drops. The MVP will be built with a user-friendly interface and a basic search engine that can scan a limited number of online platforms.

Potential First Steps

  1. Step 1: Develop a basic search engine that can scan a limited number of online platforms (e.g., Amazon, Walmart, Target).
  2. Step 2: Design a user-friendly interface that displays price comparison results clearly.
  3. Step 3: Implement a notification system that alerts users to price drops.
  4. Step 4: Launch a beta version of the product to a small group of users for feedback.
  5. Step 5: Analyze user feedback, make necessary improvements, and launch the product to a wider audience.

Pricing

The pricing strategy to maximize value for its customers.

Pricing Model

We will utilize a subscription-based pricing model with different tiers based on the number of platforms scanned, the frequency of price updates, and access to advanced features. The basic tier will offer free access to a limited number of platforms and features, while premium tiers will provide access to a wider range of functionalities and advanced features.
Free

$0/month

  • Limited platform access
  • Basic search functionality
  • Price alerts for limited products
  • No price tracking or historical data
Pro

$10/month

  • Unlimited platform access
  • Advanced search filters
  • Real-time price alerts
  • Basic price tracking
  • Coupon integration
Enterprise

$50/month

  • Unlimited platform access
  • Advanced search and filtering options
  • Real-time price tracking and historical data
  • Personalized product recommendations
  • Dedicated customer support
  • API access

The Build

Outlining the process of bringing the product from concept to reality.

The Platform on Which to Build a SaaS app

If you want to start a software as a service (SaaS) business and you’re familiar with WordPress, you might be wondering if it’s possible to use it for your platform. As a SaaS startup founder, it’s also probably not economical for you to hire a developer to build a site for you on Laravel, for example. If you’re already familiar with WordPress, why not stick with what you know? After all, WordPress powers 31% of all websites, and it’s proven itself in terms of scalability and security. Read More

Advantages of building this on WordPress

  • Scalability and Flexibility: WordPress allows for easy scaling and customization of the platform as the user base grows.
  • Cost-Effectiveness: WordPress is an open-source platform, making it a cost-effective solution compared to custom development.
  • Large Community Support: WordPress has a large and active community of developers and users, providing access to extensive resources and support.

Separate sales site and app or contained in one?

The sales site and the app will be contained in one platform. This will provide a seamless user experience and allow for easy onboarding and account management.

Why build this?

Bringing your SaaS product to life isn’t just about creating software—it’s about unlocking new opportunities for growth, scalability, and long-term success. Here’s why building your own SaaS is one of the smartest business moves you can make:

1. Generate Leads and New Business

Traditional lead magnets like eBooks and whitepapers are easily forgotten, but a SaaS product? That’s a game-changer. Instead of offering static content that may never be read, your prospective clients get a real, interactive tool that actively helps them solve a problem or make their life easier.

Whether it’s a calculator, automation tool, or niche-specific dashboard, your SaaS provides immediate value—positioning your brand as the go-to solution. In return, you gain engaged, high-quality leads who are already experiencing the impact of your expertise before they even become paying customers.

2. Create a New Revenue Stream

Why trade time for money when you can create recurring revenue? A SaaS product isn’t just another service—it’s a scalable asset that generates predictable, ongoing income.

Unlike traditional services that require hands-on work, a successful SaaS product lets you sell, automate, and grow without limits. Whether you monetize through subscriptions, one-time purchases, or premium add-ons, your SaaS can become a standalone business or a highly profitable extension of your existing brand.

Learn More