Toun’s SaaS product plan.

Working Product Name

TaskLady

Remember Everything, Miss Nothing.

Product Basics

This is an overview and introduction to the SaaS product.

What is it?

TaskLady is a user-friendly to-do list application designed to help women stay organized and on top of their busy lives. It offers features like task prioritization, reminders, and progress tracking, making it easier to manage both personal and professional commitments.

Who is it for?

TaskLady is primarily for busy women who struggle to juggle multiple responsibilities and often find themselves forgetting important tasks. It caters to professionals, students, mothers, and anyone who wants a reliable system for managing their daily to-dos.

What does it do?

TaskLady allows users to create lists for various aspects of their lives, set deadlines, assign priorities, and receive timely reminders. It helps track progress, visualize workload, and celebrate accomplishments, promoting a sense of control and accomplishment.

What problem does this product solve?

TaskLady addresses the common struggle of forgetting important tasks and feeling overwhelmed by a growing list of responsibilities. It helps users regain control over their time, prioritize effectively, and achieve their goals by providing a structured and personalized system for managing daily activities.

How does it work?

TaskLady uses a simple and intuitive interface to create and manage to-do lists. Users can categorize tasks, set reminders, and track progress directly within the app. It allows for seamless integration with calendars and other productivity tools, making it a comprehensive solution for task management.

Possible pain points

  • Forgetting important appointments or deadlines
  • Feeling overwhelmed by a long list of tasks
  • Struggling to prioritize and manage time effectively
  • Lacking a system for organizing and tracking daily activities
  • Difficulty remembering to complete tasks
  • Feeling stressed about managing multiple responsibilities
  • Losing motivation or feeling discouraged by a growing to-do list

Target Market

Defining who this product serves and why they need the product.

Target Audience

TaskLady's target audience is women aged 25-55 who are juggling multiple roles in life, including work, family, and personal interests. They are busy professionals, students, mothers, entrepreneurs, and individuals who value efficiency and organization.

Audience Segments

  • Working professionals
  • Students
  • Stay-at-home mothers
  • Entrepreneurs
  • Individuals with busy lifestyles

Buyer Persona

Sarah is a 35-year-old marketing manager who works full-time, is a mother of two young children, and volunteers for a local charity. She feels overwhelmed by the constant demands on her time and often forgets important tasks, leading to stress and guilt. Sarah is looking for a simple yet effective to-do list app that can help her organize her busy life and stay on top of her responsibilities.

Underserved Niches

  • Women in leadership positions
  • Single mothers
  • Women entrepreneurs
  • Students balancing studies and extracurricular activities
  • Women with chronic health conditions

The Industry

Analyzing the current landscape and identifying opportunities.

An overview of this industry

The to-do list app industry is a rapidly growing market with increasing demand for user-friendly and efficient solutions. With the rise of digitalization and the increasing pace of life, individuals are seeking tools to manage their time and responsibilities effectively. This industry is characterized by a diverse range of apps catering to specific needs and preferences.

SWOT Analysis

  • Strengths: High demand for task management solutions, growing market size, opportunity for differentiation through targeted features
  • Weaknesses: Intense competition, potential for feature overlap, reliance on user adoption and engagement
  • Opportunities: Expanding into niche markets, integrating with other productivity tools, developing AI-powered features
  • Threats: New competitors entering the market, changes in user behavior, potential for data privacy concerns

Competitors

  • Todoist
  • Trello
  • Asana
  • Google Tasks
  • TickTick

How to thrive in this industry

TaskLady can thrive in this industry by focusing on its unique selling points like a user interface designed specifically for women, features addressing common female concerns (e.g., reminders for household chores, time management for childcare), and building a strong community around women's productivity and wellbeing.

Brand Identity

Establishing the personality and visual elements of the brand.

Brand Style Overview

TaskLady aims to create a brand that is empowering, supportive, and visually appealing to women. It will feature a clean and modern design with a focus on functionality and ease of use. The brand will utilize soft, feminine colors and imagery that reflects the values of organization, productivity, and self-care.

Color Palette

#f8f8f8
#e0e0e0
#c0c0c0
#a0a0a0
#808080

Features & Benefits

Showcasing what the product offers and how it solves key challenges.

Feature Ideas

  • Task Creation and Management: Users can create, edit, and delete tasks easily. They can categorize tasks into different lists (e.g., work, personal, errands), set deadlines, and assign priorities.
  • Reminders and Notifications: Users can set reminders for tasks, choose notification methods (e.g., email, push notification), and customize reminder frequencies.
  • Progress Tracking: Users can track their progress on tasks and see completed tasks visually. It can also include progress bars or graphs to show overall task completion.
  • Calendar Integration: The app integrates seamlessly with calendars to allow users to view tasks alongside other appointments and commitments.
  • Task Sharing and Collaboration: Users can share tasks with others (e.g., family members, colleagues) for collaboration on projects or household tasks.
  • Goal Setting and Visualization: Users can set goals, break them into smaller tasks, and track their progress towards achieving them.
  • Customizable Themes and User Interfaces: Users can choose from different themes or customize the app's interface to suit their preferences.

Benefits

  • Increased Productivity: By organizing tasks and setting reminders, users can accomplish more in less time, improving efficiency and productivity.
  • Reduced Stress and Anxiety: Having a clear overview of tasks and deadlines reduces overwhelm, leading to a calmer and more focused mind.
  • Enhanced Time Management: The ability to prioritize tasks and manage deadlines helps users make better use of their time and avoid procrastination.
  • Improved Goal Achievement: The app allows users to set goals, break them down, and track progress, motivating them to achieve their objectives.
  • Greater Control and Organization: TaskLady provides a structured system for managing daily activities, empowering users to take control of their time and responsibilities.

The MVP

Introducing the core version of the product to validate its value.

Minimum Viable Product

The minimum viable product (MVP) of TaskLady would include core features like task creation, categorization, reminder setting, and basic progress tracking. It would have a simple user interface and a limited number of customizable options. The initial focus would be on providing a functional and user-friendly solution for managing basic to-do lists.

Potential First Steps

  1. Step 1: Build a basic task creation and management system, including lists and task details.
  2. Step 2: Implement a reminder system with email and push notification options.
  3. Step 3: Integrate with Google Calendar for seamless task visualization.
  4. Step 4: Develop a simple progress tracking system with completion indicators.
  5. Step 5: Launch the MVP and gather user feedback for future improvements.

Pricing

The pricing strategy to maximize value for its customers.

Pricing Model

TaskLady will utilize a tiered subscription model, offering free, basic, and premium plans with varying features and functionalities. The free plan will provide access to core features, while the paid plans will offer additional features like advanced task management, collaboration, and personalized reports.
Free

$0/month

  • Basic task creation and management
  • Simple reminders
  • Limited list creation
  • Progress tracking
  • Basic calendar integration
Basic

$5/month

  • Unlimited task creation and management
  • Advanced reminders and notifications
  • Multiple list creation
  • Detailed progress tracking
  • Enhanced calendar integration
Premium

$10/month

  • All Basic features
  • Task sharing and collaboration
  • Goal setting and visualization
  • Customizable themes and user interfaces
  • Priority support

The Build

Outlining the process of bringing the product from concept to reality.

The Platform on Which to Build a SaaS app

If you want to start a software as a service (SaaS) business and you’re familiar with WordPress, you might be wondering if it’s possible to use it for your platform. As a SaaS startup founder, it’s also probably not economical for you to hire a developer to build a site for you on Laravel, for example. If you’re already familiar with WordPress, why not stick with what you know? After all, WordPress powers 31% of all websites, and it’s proven itself in terms of scalability and security. Read More

Advantages of building this on WordPress

  • Ease of Use: WordPress is known for its user-friendly interface, making it easier for non-technical users to manage the platform and update content.
  • Flexibility and Customization: WordPress offers a wide range of plugins and themes, allowing for extensive customization and integration with other services.
  • Cost-Effectiveness: Compared to building a custom app from scratch, using WordPress can be more cost-effective, especially for initial development and ongoing maintenance.

Separate sales site and app or contained in one?

TaskLady will be built as a standalone SaaS app, accessible through a dedicated website. This approach allows for a seamless user experience and focuses on delivering the core functionality of the to-do list app. While a separate sales site will be used for initial marketing and customer acquisition, users will access the app directly from its own dedicated URL.

Why build this?

Bringing your SaaS product to life isn’t just about creating software—it’s about unlocking new opportunities for growth, scalability, and long-term success. Here’s why building your own SaaS is one of the smartest business moves you can make:

1. Generate Leads and New Business

Traditional lead magnets like eBooks and whitepapers are easily forgotten, but a SaaS product? That’s a game-changer. Instead of offering static content that may never be read, your prospective clients get a real, interactive tool that actively helps them solve a problem or make their life easier.

Whether it’s a calculator, automation tool, or niche-specific dashboard, your SaaS provides immediate value—positioning your brand as the go-to solution. In return, you gain engaged, high-quality leads who are already experiencing the impact of your expertise before they even become paying customers.

2. Create a New Revenue Stream

Why trade time for money when you can create recurring revenue? A SaaS product isn’t just another service—it’s a scalable asset that generates predictable, ongoing income.

Unlike traditional services that require hands-on work, a successful SaaS product lets you sell, automate, and grow without limits. Whether you monetize through subscriptions, one-time purchases, or premium add-ons, your SaaS can become a standalone business or a highly profitable extension of your existing brand.

Learn More