Tina’s SaaS product plan.
Working Product Name
LashTech Launchpad
Streamline Your Lash Tech Brand, Grow Your Business
Product Basics
This is an overview and introduction to the SaaS product.
What is it?
LashTech Launchpad is a SaaS platform designed to help lash tech brands overcome tech overwhelm and analysis paralysis. It provides a curated collection of free and paid resources, plus access to premium brand and marketing services.
Who is it for?
This platform is for lash tech brands of all sizes, especially those feeling overwhelmed by technology, marketing, and business decisions. It's perfect for entrepreneurs who need guidance and support to grow their brand effectively.
What does it do?
LashTech Launchpad offers a mix of free and paid resources such as templates, tutorials, and checklists. It also offers premium services like branding packages, marketing strategy sessions (1-day intensive, 60-min intensive, 6-month signature program), and implementation support using the 'Lee Blue' solution.
What problem does this product solve?
This product solves tech overwhelm, analysis paralysis, and decision fatigue common among lash tech brands. It provides a structured, hand-holding approach to brand building and marketing, saving time and reducing frustration.
How does it work?
Users access the platform via a subscription. They can browse free resources, purchase premium resources a la carte, or book paid brand and marketing services. The platform provides a clear pathway for growth, from initial strategy to implementation.
Possible pain points
- Lack of clear marketing strategy
- Difficulty choosing the right technology tools
- Overwhelmed by the number of marketing options
- Uncertainty about branding and messaging
- Inability to consistently attract new clients
- Feeling stuck and unable to scale their business
- Lack of time and resources to manage all aspects of the business
Target Market
Defining who this product serves and why they need the product.
The Industry
Analyzing the current landscape and identifying opportunities.
Brand Identity
Establishing the personality and visual elements of the brand.
Features & Benefits
Showcasing what the product offers and how it solves key challenges.
The MVP
Introducing the core version of the product to validate its value.
Pricing
The pricing strategy to maximize value for its customers.
Pricing Model
A freemium model with tiered pricing for access to premium resources and services. Free access will include limited resources and community forum participation, while paid subscriptions offer full access to the resource library, premium content, and priority booking for brand strategy sessions.
Free
$0/month
- Limited Free Resources
- Community Forum Access
- 1 Free Branding Consultation
- No Priority Booking
- Limited Downloads
Basic
$29/month
- Full Resource Library Access
- Community Forum Access
- Priority Booking
- Unlimited Downloads
- 20% off Brand Strategy Sessions
Premium
$99/month
- Full Resource Library Access
- Community Forum Access
- Priority Booking
- Unlimited Downloads
- 50% off Brand Strategy Sessions
- 1-on-1 Marketing Support
The Build
Outlining the process of bringing the product from concept to reality.
The Platform on Which to Build a SaaS app
If you want to start a software as a service (SaaS) business and you’re familiar with WordPress, you might be wondering if it’s possible to use it for your platform. As a SaaS startup founder, it’s also probably not economical for you to hire a developer to build a site for you on Laravel, for example. If you’re already familiar with WordPress, why not stick with what you know? After all, WordPress powers 31% of all websites, and it’s proven itself in terms of scalability and security. Read More
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Marketing & Promotion
Outlining the process of bringing the product from concept to reality.
Affiliate Program
Some info should go here and some stuff.
Affiliate program comission structure
We offer a tiered commission structure, starting at 10% per sale for the Basic plan and increasing to 20% for the Premium plan. Affiliates will receive a unique referral link to share with their audience.