Tina’s SaaS product plan.

Working Product Name

LashTech Launchpad

Streamline Your Lash Tech Brand, Grow Your Business

Product Basics

This is an overview and introduction to the SaaS product.

What is it?

LashTech Launchpad is a SaaS platform designed to help lash tech brands overcome tech overwhelm and analysis paralysis. It provides a curated collection of free and paid resources, plus access to premium brand and marketing services.

Who is it for?

This platform is for lash tech brands of all sizes, especially those feeling overwhelmed by technology, marketing, and business decisions. It's perfect for entrepreneurs who need guidance and support to grow their brand effectively.

What does it do?

LashTech Launchpad offers a mix of free and paid resources such as templates, tutorials, and checklists. It also offers premium services like branding packages, marketing strategy sessions (1-day intensive, 60-min intensive, 6-month signature program), and implementation support using the 'Lee Blue' solution.

What problem does this product solve?

This product solves tech overwhelm, analysis paralysis, and decision fatigue common among lash tech brands. It provides a structured, hand-holding approach to brand building and marketing, saving time and reducing frustration.

How does it work?

Users access the platform via a subscription. They can browse free resources, purchase premium resources a la carte, or book paid brand and marketing services. The platform provides a clear pathway for growth, from initial strategy to implementation.

Possible pain points

  • Lack of clear marketing strategy
  • Difficulty choosing the right technology tools
  • Overwhelmed by the number of marketing options
  • Uncertainty about branding and messaging
  • Inability to consistently attract new clients
  • Feeling stuck and unable to scale their business
  • Lack of time and resources to manage all aspects of the business

Target Market

Defining who this product serves and why they need the product.

Target Audience

The target audience is lash technicians, lash studios, and lash-related businesses seeking to improve their brand, marketing, and overall business performance. They are typically small business owners or solopreneurs.

Audience Segments

  • Solo Lash Technicians
  • Small Lash Studios
  • Lash Supply Businesses
  • Lash Training Educators
  • Lash Product Manufacturers

Buyer Persona

Our ideal buyer persona is a driven lash tech entrepreneur, aged 25-45, who is passionate about their work but feels overwhelmed by the business side. They are willing to invest in their growth and are seeking a streamlined, supportive system to help them succeed.

Underserved Niches

  • Lash Extension Supply Businesses
  • Specialized Lash Training Programs
  • High-End Lash Studio Services
  • Niche Lash Products (e.g., organic, vegan)
  • Advanced Lash Techniques Marketing

The Industry

Analyzing the current landscape and identifying opportunities.

An overview of this industry

The lash tech industry is experiencing significant growth, driven by increasing consumer demand for beauty treatments. However, many lash technicians struggle with marketing, branding, and business management. There's a high demand for educational resources and support to help businesses navigate these challenges and scale their operations successfully. The market is competitive, with many individuals offering similar services; however, a streamlined, tech-focused platform is still largely underserved.

SWOT Analysis

  • Strengths: High demand for services, potential for recurring revenue
  • Weaknesses: High competition, need for effective marketing
  • Opportunities: Growing market, potential for niche specialization
  • Threats: Economic downturns, changing consumer preferences

Competitors

  • Other lash tech marketing consultants
  • Lash training courses
  • Generic business coaching programs
  • Social media management services
  • Lash supply websites

How to thrive in this industry

To thrive, lash tech businesses need a strong online presence, effective marketing strategies, and a clear brand identity. Differentiation through specialized services, exceptional customer service, and a focus on a specific niche are crucial for success.

Brand Identity

Establishing the personality and visual elements of the brand.

Brand Style Overview

The brand style will be modern, sophisticated, and professional, reflecting the high-quality nature of the lash tech industry. The design will be clean, visually appealing, and easy to navigate.

Color Palette

#F2F2F2
#E0B0FF
#A0522D
#8B4513
#800000

Features & Benefits

Showcasing what the product offers and how it solves key challenges.

Feature Ideas

  • Resource Library: Access to free and paid downloadable templates, guides, and checklists.
  • Tutorial Videos: Step-by-step video tutorials on various lash tech topics.
  • Community Forum: A platform for networking and collaboration with other lash tech professionals.
  • Brand Strategy Sessions: Bookable 1-day, 60-min, or 6-month intensive brand and marketing strategy sessions.
  • Lee Blue Solution Implementation: Support for implementing the 'Lee Blue' solution for business growth.
  • Marketing Automation Tools Integration: Seamless integration with popular marketing automation tools.
  • Progress Tracking Dashboard: Monitor your business progress and goals.

Benefits

  • Reduced Tech Overwhelm: Access to curated resources and expert support.
  • Improved Marketing Results: Increased brand awareness, client acquisition, and revenue.
  • Streamlined Workflow: Save time and energy by utilizing pre-designed templates and tools.
  • Increased Profitability: Learn how to optimize pricing and services to maximize income.
  • Stronger Brand Identity: Establish a unique and recognizable brand for your business.

The MVP

Introducing the core version of the product to validate its value.

Minimum Viable Product

The minimum viable product (MVP) will include a resource library with 10 free downloadable resources, 5 tutorial videos, and a basic community forum. It will also offer the option to book a 60-minute brand strategy session. This allows us to gather user feedback and iterate based on demand.

Potential First Steps

  1. Step 1: Develop the core platform functionality (resource library, video tutorials, forum).
  2. Step 2: Create 10 high-quality free resources and 5 tutorial videos.
  3. Step 3: Set up the booking system for the 60-minute strategy session.
  4. Step 4: Launch a beta version to a select group of lash technicians.
  5. Step 5: Gather feedback and iterate based on user needs.

Pricing

The pricing strategy to maximize value for its customers.

Pricing Model

A freemium model with tiered pricing for access to premium resources and services. Free access will include limited resources and community forum participation, while paid subscriptions offer full access to the resource library, premium content, and priority booking for brand strategy sessions.
Free

$0/month

  • Limited Free Resources
  • Community Forum Access
  • 1 Free Branding Consultation
  • No Priority Booking
  • Limited Downloads
Basic

$29/month

  • Full Resource Library Access
  • Community Forum Access
  • Priority Booking
  • Unlimited Downloads
  • 20% off Brand Strategy Sessions
Premium

$99/month

  • Full Resource Library Access
  • Community Forum Access
  • Priority Booking
  • Unlimited Downloads
  • 50% off Brand Strategy Sessions
  • 1-on-1 Marketing Support

Marketing & Promotion

Outlining the process of bringing the product from concept to reality.

Sample social media post

Overwhelmed by running your lash tech business? LashTech Launchpad offers free resources & premium services to help you streamline your processes, build a strong brand, and attract more clients. Check out our free resources today! #lashtech #businessgrowth #marketingtips

YouTube video ideas

  • 5 Lash Tech Marketing Mistakes to Avoid
  • How to Create a Winning Lash Tech Brand Strategy
  • Top 5 Tools for Lash Tech Businesses
  • Grow Your Lash Tech Client Base with These 3 Strategies
  • Increase Lash Tech Pricing Without Losing Clients

Sample Email subject lines

  • Stop the Lash Tech Hustle: Get Your Free Resource!
  • Unlock Your Lash Tech Business Potential!
  • Free Lash Tech Checklist: Attract More Clients!
  • Learn the Secret to Lash Tech Marketing Success!
  • Download Our Free Lash Tech Brand Template!

Starter Product Hunt creator comment

I built LashTech Launchpad because I saw how many lash technicians struggle with the business side of things. This platform provides the resources and support they need to thrive, from creating a killer brand to attracting more clients and scaling their business. Check it out and let me know what you think!

Reddit post topic ideas

  • Best Lash Tech Marketing Resources
  • What's the best lash tech software?
  • How to get more lash clients
  • How to price your lash services
  • Top lash brands to follow

Affiliate Program

Some info should go here and some stuff.

Affiliate program comission structure

We offer a tiered commission structure, starting at 10% per sale for the Basic plan and increasing to 20% for the Premium plan. Affiliates will receive a unique referral link to share with their audience.

Why should someone join this affiliate program?

  • Earn recurring commissions on sales
  • Promote high-quality products and services
  • Help fellow lash technicians succeed
  • Access to exclusive affiliate resources and materials
  • Potential to earn significant income

Steps for growing an affiliate base

  1. Reach out to influencers and bloggers in the lash tech industry.
  2. Create a dedicated affiliate landing page with compelling content and promotions.
  3. Utilize social media marketing to reach potential affiliates.
  4. Offer incentives for successful affiliate promotion.
  5. Continuously optimize the affiliate program based on performance data.

Why build this?

Bringing your SaaS product to life isn’t just about creating software—it’s about unlocking new opportunities for growth, scalability, and long-term success. Here’s why building your own SaaS is one of the smartest business moves you can make:

1. Generate Leads and New Business

Traditional lead magnets like eBooks and whitepapers are easily forgotten, but a SaaS product? That’s a game-changer. Instead of offering static content that may never be read, your prospective clients get a real, interactive tool that actively helps them solve a problem or make their life easier.

Whether it’s a calculator, automation tool, or niche-specific dashboard, your SaaS provides immediate value—positioning your brand as the go-to solution. In return, you gain engaged, high-quality leads who are already experiencing the impact of your expertise before they even become paying customers.

2. Create a New Revenue Stream

Why trade time for money when you can create recurring revenue? A SaaS product isn’t just another service—it’s a scalable asset that generates predictable, ongoing income.

Unlike traditional services that require hands-on work, a successful SaaS product lets you sell, automate, and grow without limits. Whether you monetize through subscriptions, one-time purchases, or premium add-ons, your SaaS can become a standalone business or a highly profitable extension of your existing brand.

Learn More