Candice’s SaaS product plan.

Our target audience includes nonprofits of all sizes, small businesses, social enterprises, and individual entrepreneurs seeking funding for their projects or ventures. They are motivated by impact and seeking to scale their work. They may lack internal expertise in grant writing or fundraising.

• Nonprofits (Environmental, Social Justice, Arts)
• Small Businesses (Tech Startups, Social Enterprises)
• Educational Institutions
• Community Organizations
• Individual Entrepreneurs

Our buyer persona is a driven, mission-oriented individual or leader, often juggling multiple responsibilities. They are resourceful but may lack the time or expertise to navigate the complexities of grant writing. They value efficiency, transparency, and access to expert knowledge.

• Micro-nonprofits with limited staff
• Social enterprises focusing on sustainability
• Tech startups with a social impact mission
• Community-based organizations in underserved areas
• Indigenous-led initiatives

The grant writing and fundraising industry is large and fragmented. Many organizations struggle with accessing relevant information and support. There is a growing demand for efficient and user-friendly tools to streamline the grant application process. The industry is also evolving with new funding models and online resources, creating opportunities for innovation.

• Strengths: Growing demand for grant writing assistance, opportunity to leverage technology to improve efficiency
• Weaknesses: Intense competition, need for continuous database updates, potential for high customer acquisition costs
• Opportunities: Expansion into niche markets, development of advanced features (AI-powered matching, personalized coaching), integration with other fundraising platforms
• Threats: Economic downturns impacting grant funding, emergence of new competitors, changes in grant application guidelines

• GrantWatch
• Foundation Center
• Grants.gov
• Proposal Central
• Candid

To thrive, focus on a niche market, offer exceptional customer support, continuously update the grant database, and leverage data analytics to provide valuable insights to users. Marketing to underserved communities is key to reaching a broader audience and building strong partnerships with grant-making organizations.

The brand style will be modern, clean, and trustworthy, reflecting the professionalism and expertise of a grant writing service. The color palette and imagery will be designed to inspire hope and empowerment.

• Grant Search Engine: Powerful search filters to find relevant grants based on keywords, location, funding amount, and organization type.
• Grant Application Templates: Customizable templates to streamline the grant writing process.
• Progress Tracker: Manage deadlines, track submissions, and monitor the status of applications.
• Data Analytics Dashboard: Analyze funding trends and identify successful strategies.
• Expert Q&A Forum: Get help from grant writing professionals and peers.
• Funding Strategy Guidance: AI-powered suggestions for effective fundraising.
• Integration with CRM: Seamlessly integrate with existing customer relationship management tools.

• Increased Funding Success: Improved grant writing quality leads to higher success rates.
• Time Savings: Streamlined processes reduce time spent on grant applications.
• Data-Driven Decisions: In-depth analytics provide insights for more effective fundraising.
• Expert Support: Access to professional guidance and mentorship.
• Improved Organization: Centralized management of all grant applications and deadlines.

The minimum viable product (MVP) will focus on a core set of features: a robust grant search engine, customizable grant application templates, and a progress tracker. This will allow users to identify grants, create applications, and manage deadlines effectively. The initial MVP will focus on a specific niche, such as environmental nonprofits, to ensure focused development and targeted marketing.

1. Step 1: Develop the core grant search engine and database
2. Step 2: Create basic grant application templates
3. Step 3: Build the progress tracker and deadline management system
4. Step 4: Launch a beta version with a select group of users
5. Step 5: Gather feedback and iterate based on user needs

GrantGenius is a game-changer for nonprofits and small businesses struggling to secure funding. Our innovative platform centralizes grant research, simplifies the application process, and provides powerful analytics to track progress. We offer a suite of tools, including AI-powered grant matching and expert support, to maximize your funding opportunities. We're passionate about empowering organizations to make a bigger impact, and we're excited to see how GrantGenius helps you achieve your goals. Check us out to learn more and see how we help businesses like yours!

• Need help finding grants? This platform is for you!
• New SaaS simplifies grant writing & funding acquisition.
• GrantGenius: An AI-powered solution for funding success.
• Tired of grant writing headaches? Try GrantGenius.
• Streamline your grant applications with this revolutionary platform.

• Earn passive income by referring clients
• Help organizations secure funding and make an impact
• Benefit from our marketing materials and support
• Competitive commission structure
• Exclusive early access to new features

1. Create a dedicated affiliate landing page with unique referral links
2. Provide affiliates with marketing materials (banners, emails)
3. Utilize social media and email marketing to promote the program
4. Offer incentives for high-performing affiliates
5. Track affiliate performance and provide regular reporting