Michael’s SaaS product plan.

Working Product Name

HypnoScript

Crafting Hypnotic Solutions for a Better World

Product Basics

This is an overview and introduction to the SaaS product.

What is it?

HypnoScript is a SaaS platform designed for hypnotherapists, offering a comprehensive library of pre-written scripts, curated research, and a powerful tool to generate custom hypnotic scripts tailored to specific client needs.

Who is it for?

HypnoScript is specifically for licensed hypnotherapists who want to enhance their practice, streamline their workflow, and elevate their client experience.

What does it do?

HypnoScript allows hypnotherapists to access a vast library of pre-written scripts for various issues, explore decades of research and insights, and leverage a guided question-based tool to create custom scripts for individual clients.

What problem does this product solve?

HypnoScript addresses the challenges of finding effective and relevant scripts, staying updated with the latest research, and personalizing hypnotic interventions for each client.

How does it work?

HypnoScript leverages a series of questions to gather information about the client's specific needs and then uses a powerful algorithm to generate a tailored hypnotic script, offering ready-to-use language for practitioners.

Possible pain points

  • Lack of time to create custom scripts
  • Difficulty finding effective pre-written scripts
  • Staying up-to-date with the latest research in hypnotherapy
  • Limited access to a comprehensive library of resources
  • Lack of a user-friendly platform to manage scripts and resources
  • Need for a personalized approach to client care
  • Desire for a time-saving and efficient way to create scripts

Target Market

Defining who this product serves and why they need the product.

Target Audience

HypnoScript targets licensed hypnotherapists across the globe, regardless of their experience level or specialization.

Audience Segments

  • Experienced Hypnotherapists
  • New Hypnotherapists
  • Hypnotherapists specializing in specific areas (e.g., anxiety, weight loss, trauma)
  • Hypnotherapists working with diverse client populations
  • Hypnotherapists seeking to expand their skillset and knowledge

Buyer Persona

Sarah, a licensed hypnotherapist with 5 years of experience, seeks a platform to quickly create tailored scripts for her clients struggling with anxiety and to access updated research on hypnotherapy for anxiety management.

Underserved Niches

  • Hypnotherapists working with children and adolescents
  • Hypnotherapists specializing in niche areas like sports psychology or addiction recovery
  • Hypnotherapists who incorporate mindfulness techniques into their practice
  • Hypnotherapists working with clients who have diverse cultural backgrounds
  • Hypnotherapists who integrate hypnotherapy with other modalities like NLP or EFT

The Industry

Analyzing the current landscape and identifying opportunities.

An overview of this industry

The hypnotherapy industry is growing rapidly, with increasing demand for personalized and evidence-based interventions.

SWOT Analysis

  • Strengths: Growing demand for hypnotherapy, potential for global reach, increasing adoption of online services
  • Weaknesses: Fragmentation of the industry, lack of standardization, potential for misinformation
  • Opportunities: Integration of technology, development of specialized niches, increasing collaboration between practitioners
  • Threats: Rise of competing therapies, regulatory challenges, difficulty in attracting new clients

Competitors

  • Hypnotherapy.com
  • The Hypnotherapy Directory
  • MindBodyGreen
  • Hypnosis Downloads
  • The National Guild of Hypnotists

How to thrive in this industry

To thrive, hypnotherapists need to embrace technology, offer specialized services, and continuously build their expertise through ongoing education and research.

Brand Identity

Establishing the personality and visual elements of the brand.

Brand Style Overview

HypnoScript's brand style will be professional, yet approachable, leveraging a calming and soothing color palette with a touch of modern sophistication.

Color Palette

#336699
#0099CC
#FFCC00
#669900
#FFFFFF

Features & Benefits

Showcasing what the product offers and how it solves key challenges.

Feature Ideas

  • Script Library: A vast database of pre-written scripts for various issues, categorized by topic, subtopic, and client demographics
  • Script Generator: A powerful AI-driven tool that guides practitioners through a series of questions to generate custom scripts tailored to client needs
  • Research Hub: A curated collection of research papers, articles, and insights from leading experts in hypnotherapy, covering various topics, including the latest developments and best practices
  • Client Management: Securely store client information, track session progress, and manage scripts for individual clients
  • Personalized Recommendations: Receive tailored recommendations based on client needs and practice areas, suggesting relevant scripts and research resources
  • Multilingual Support: Access scripts and research in multiple languages to cater to a diverse global clientele
  • Educational Resources: A dedicated section for ongoing learning, including courses, webinars, and articles to enhance hypnotherapy skills and knowledge

Benefits

  • Streamlined Script Creation: Save time and effort by using pre-written scripts and a powerful script generator tool
  • Enhanced Client Care: Deliver highly personalized and effective hypnotic interventions tailored to individual needs
  • Evidence-Based Practice: Stay current with the latest research and best practices in hypnotherapy
  • Increased Efficiency: Streamline your practice with a user-friendly platform to manage clients, scripts, and resources
  • Global Reach: Expand your reach and serve clients worldwide with multilingual support

The MVP

Introducing the core version of the product to validate its value.

Minimum Viable Product

The minimum viable product will focus on the script generator tool, offering a selection of pre-written scripts for common issues and a basic client management system.

Potential First Steps

  1. Step 1: Develop a basic version of the script generator tool with a limited selection of pre-written scripts
  2. Step 2: Create a basic client management system to store client information and manage scripts
  3. Step 3: Launch the platform with a limited beta testing group of hypnotherapists
  4. Step 4: Gather feedback from beta testers and iterate on the platform based on their input
  5. Step 5: Release the platform to the public with expanded features and a robust script library

Pricing

The pricing strategy to maximize value for its customers.

Pricing Model

HypnoScript will utilize a monthly subscription model with tiered pricing based on the features and resources offered.
Essential

$29/month

  • Script Generator (Basic)
  • Limited Script Library
  • Basic Client Management
  • Limited Research Access
Professional

$49/month

  • Script Generator (Advanced)
  • Expanded Script Library
  • Advanced Client Management
  • Full Research Access
Premium

$99/month

  • Script Generator (Unlimited)
  • Complete Script Library
  • Comprehensive Client Management
  • Unlimited Research Access
  • Educational Resources
  • Priority Support

The Build

Outlining the process of bringing the product from concept to reality.

The Platform on Which to Build a SaaS app

If you want to start a software as a service (SaaS) business and you’re familiar with WordPress, you might be wondering if it’s possible to use it for your platform. As a SaaS startup founder, it’s also probably not economical for you to hire a developer to build a site for you on Laravel, for example. If you’re already familiar with WordPress, why not stick with what you know? After all, WordPress powers 31% of all websites, and it’s proven itself in terms of scalability and security. Read More

Advantages of building this on WordPress

  • WordPress is known for its flexibility and scalability: It allows for easy customization and integration with various tools and plugins, ensuring the platform can grow and adapt to future needs.
  • WordPress is a widely-used and supported platform: This means there's a large community of developers, designers, and users, offering ample support and resources.
  • WordPress is cost-effective: It's open-source, meaning it's free to use, and there are many affordable hosting options available, making it a budget-friendly solution.

Separate sales site and app or contained in one?

HypnoScript will be a standalone web application accessible through a dedicated website, ensuring a seamless user experience and a professional online presence.

Why build this?

Bringing your SaaS product to life isn’t just about creating software—it’s about unlocking new opportunities for growth, scalability, and long-term success. Here’s why building your own SaaS is one of the smartest business moves you can make:

1. Generate Leads and New Business

Traditional lead magnets like eBooks and whitepapers are easily forgotten, but a SaaS product? That’s a game-changer. Instead of offering static content that may never be read, your prospective clients get a real, interactive tool that actively helps them solve a problem or make their life easier.

Whether it’s a calculator, automation tool, or niche-specific dashboard, your SaaS provides immediate value—positioning your brand as the go-to solution. In return, you gain engaged, high-quality leads who are already experiencing the impact of your expertise before they even become paying customers.

2. Create a New Revenue Stream

Why trade time for money when you can create recurring revenue? A SaaS product isn’t just another service—it’s a scalable asset that generates predictable, ongoing income.

Unlike traditional services that require hands-on work, a successful SaaS product lets you sell, automate, and grow without limits. Whether you monetize through subscriptions, one-time purchases, or premium add-ons, your SaaS can become a standalone business or a highly profitable extension of your existing brand.

Learn More