Thomas’s SaaS product plan.

Working Product Name

Full Focus Pro

Master Your Time, Elevate Your Impact

Product Basics

This is an overview and introduction to the SaaS product.

What is it?

Full Focus Pro is an online platform that brings the methodology of the Full Focus Planner to life, providing a comprehensive system for achieving goals and maximizing productivity.

Who is it for?

This platform is for individuals and teams who want to improve their productivity, achieve their goals, and make a greater impact in their lives and work.

What does it do?

Full Focus Pro offers a suite of tools and features designed to help users plan, prioritize, and execute their tasks, goals, and projects. These features include goal setting, weekly planning, task management, progress tracking, and more.

What problem does this product solve?

Full Focus Pro solves the common problem of feeling overwhelmed and unproductive. It provides a structured system to help users focus on the most important tasks, eliminate distractions, and achieve consistent progress toward their goals.

How does it work?

Users can set their goals, break them down into actionable steps, and create weekly plans to track progress. The platform integrates with the Full Focus Planner, allowing users to seamlessly transition between digital and physical planning tools.

Possible pain points

  • Feeling overwhelmed by a long to-do list
  • Struggling to stay focused and on track
  • Lacking clarity on priorities and goals
  • Difficulty measuring progress and celebrating achievements
  • Desire for a more organized and effective planning system
  • Seeking a solution to enhance both personal and professional productivity
  • Wanting to make greater impact and achieve more in their lives

Target Market

Defining who this product serves and why they need the product.

Target Audience

Full Focus Pro is targeted at busy professionals, entrepreneurs, and individuals who are committed to personal and professional growth and want to unlock their full potential.

Audience Segments

  • Executives and leaders
  • Entrepreneurs and small business owners
  • Knowledge workers and professionals
  • Students and educators
  • Anyone seeking to improve their productivity and achieve their goals

Buyer Persona

Our buyer persona is Sarah, a busy entrepreneur who wants to improve her time management and achieve ambitious goals for her business. She's looking for a system that helps her focus on the most important tasks, prioritize effectively, and stay on track with her plans.

Underserved Niches

  • High-achieving individuals seeking to optimize their time and focus
  • Teams looking to improve collaboration and project management
  • Remote workers seeking structure and accountability
  • Individuals with ADHD or other executive function challenges
  • Students and educators looking for a structured approach to time management and goal setting

The Industry

Analyzing the current landscape and identifying opportunities.

An overview of this industry

The productivity and time management industry is a growing market, with increasing demand for tools and solutions to help people manage their busy lives and achieve their goals. This industry encompasses various sectors, including personal development, business coaching, and online education.

SWOT Analysis

  • Strengths: Growing demand for productivity solutions, established market leaders with strong brand recognition
  • Weaknesses: High competition, potential for user fatigue and churn
  • Opportunities: Integration with emerging technologies, development of niche solutions for specific audiences
  • Threats: Economic downturns, rising costs of development and marketing

Competitors

  • Asana
  • Trello
  • Notion
  • Todoist
  • ClickUp

How to thrive in this industry

To thrive in this industry, it's essential to offer a unique value proposition, focus on user experience, and leverage data-driven insights to personalize the user journey. Continuous innovation and adaptation to evolving market trends are also crucial for sustained success.

Brand Identity

Establishing the personality and visual elements of the brand.

Brand Style Overview

Full Focus Pro will have a modern, clean, and professional brand style that reflects Michael Hyatt's expertise in productivity and goal achievement. The design will be minimalist and user-friendly, with a focus on clarity and functionality.

Color Palette

#3498DB
#2ECC71
#E74C3C
#F1C40F
#9B59B6

Features & Benefits

Showcasing what the product offers and how it solves key challenges.

Feature Ideas

  • Goal Setting: Allow users to define their goals, break them down into smaller steps, and set deadlines for each task.
  • Weekly Planning: Provide a dedicated space for planning each week, including prioritizing tasks, scheduling appointments, and allocating time for different activities.
  • Task Management: Enable users to create and manage tasks, assign them to specific goals, and track their progress.
  • Progress Tracking: Offer visual dashboards and reports to track progress towards goals, identify patterns, and make adjustments as needed.
  • Distraction Blocking: Integrate with productivity tools like website blockers and focus modes to eliminate distractions and maximize focus.
  • Collaboration Tools: Allow users to collaborate on goals and projects with team members, share progress updates, and provide feedback.
  • Integration with the Full Focus Planner: Enable seamless synchronization between the digital platform and the physical planner, allowing users to switch between formats as needed.

Benefits

  • Increased Productivity: Achieve more in less time by focusing on the most important tasks and eliminating distractions.
  • Achieved Goals: Successfully reach your goals by breaking them down into manageable steps and tracking progress regularly.
  • Improved Time Management: Gain better control over your time and schedule by prioritizing tasks and allocating time effectively.
  • Reduced Stress and Anxiety: Feel less overwhelmed and more confident in your ability to manage your workload.
  • Enhanced Focus and Concentration: Develop a stronger ability to focus on the task at hand and minimize distractions.

The MVP

Introducing the core version of the product to validate its value.

Minimum Viable Product

The MVP of Full Focus Pro will include a basic goal-setting and task management feature, weekly planning tools, and progress tracking dashboards. The initial focus will be on providing a streamlined experience for users to set their goals, plan their weeks, and monitor their progress.

Potential First Steps

  1. Step 1: Develop a core set of features, including goal setting, task management, weekly planning, and progress tracking.
  2. Step 2: Build a user-friendly interface and ensure seamless integration with the Full Focus Planner.
  3. Step 3: Launch a beta version of the platform to a small group of users for feedback and testing.
  4. Step 4: Iterate and improve based on user feedback and data analysis.
  5. Step 5: Launch the platform to the public, offering a free trial and different pricing tiers.

Pricing

The pricing strategy to maximize value for its customers.

Pricing Model

Full Focus Pro will offer a freemium pricing model, with a basic free plan that includes core features, and premium plans that offer additional functionalities like collaboration tools, distraction blocking, and advanced analytics.
Free

$0/month

  • Goal setting
  • Task management
  • Weekly planning
  • Progress tracking
  • Basic reporting
Pro

$15/month

  • Goal setting
  • Task management
  • Weekly planning
  • Progress tracking
  • Advanced reporting
  • Collaboration tools
Premium

$30/month

  • Goal setting
  • Task management
  • Weekly planning
  • Progress tracking
  • Advanced reporting
  • Collaboration tools
  • Distraction blocking
  • Customizable dashboards

The Build

Outlining the process of bringing the product from concept to reality.

The Platform on Which to Build a SaaS app

If you want to start a software as a service (SaaS) business and you’re familiar with WordPress, you might be wondering if it’s possible to use it for your platform. As a SaaS startup founder, it’s also probably not economical for you to hire a developer to build a site for you on Laravel, for example. If you’re already familiar with WordPress, why not stick with what you know? After all, WordPress powers 31% of all websites, and it’s proven itself in terms of scalability and security. Read More

Advantages of building this on WordPress

  • Scalability and flexibility: WordPress offers a highly scalable platform that can accommodate a growing user base and evolving feature requirements.
  • Cost-effectiveness: WordPress is an open-source platform, meaning it's free to use. This significantly reduces the upfront costs associated with building a SaaS application.
  • Large community and support: WordPress has a vast and active community of developers and users, providing access to a wide range of plugins, themes, and support resources.

Separate sales site and app or contained in one?

Full Focus Pro will be a standalone SaaS application, accessible through a dedicated website and app. This allows for a streamlined user experience and a clear separation between the sales and product functionality.